Independent paid media audits

Find out where
your budget is
really going.

Independent reviews of your paid media — no agency agenda, no conflict of interest.

10+
Years in paid media
€50M+
Media spend reviewed
MENA · EU
Markets covered
20+
Brands across sectors

Experience across

Brand names displayed reflect professional experience gained through agency roles at Starcom / Publicis Group and Criteo. These brands are not clients of MediaAudit and have not endorsed this service.

Services

Three ways to work together

Every engagement starts with clarity. Pick the depth that fits your situation.

Snapshot Audit
€497
€5K–€30K / month ad spend
  • 1 channel — Meta or Google
  • Structure & targeting review
  • CPA, ROAS & frequency analysis
  • 10–15 page PDF report
  • 30-min debrief call
Delivered in 5 business days
Get started →
Growth Strategy Sprint
€2,497
Scale-ups, retail, travel & MENA entry
  • Everything in Full Audit
  • Audience architecture rebuild
  • Ad tech stack assessment
  • 90-day roadmap + budget plan
  • Competitive landscape analysis
  • Stakeholder presentation deck
  • 90-min strategy session
Delivered in 12–15 business days
Get started →

Not sure which fits? Book a free 30-min discovery call →

How it works

From access to
action plan

No automated scoring tools. Every finding is checked against real benchmarks from MENA and European markets.

Discovery call
30 minutes, no charge. We understand your setup and what's not working.
Access & intake
Read-only access to your accounts plus a short brief on KPIs and audiences.
Independent review
Manual review of every layer — structure, targeting, creative, attribution and budget.
Debrief & roadmap
A live walkthrough of every finding. You leave with next steps, not just a document.
Background

Built on a decade on both sides of the table

5.5 years at Starcom / Publicis Group planning paid media for Saudi Arabia's biggest brands. 4.5 years at Criteo on the ad tech side across Europe and MENA.

That combination means audits that go beyond surface metrics — into attribution architecture, audience strategy and media mix efficiency.

Retail & FMCG
Tech & Electronics
Telco
Banking & Finance
Real Estate
Travel & Tourism
Beauty
MENA & Europe
MetaGoogleDV360SA360CriteoAmazon DSPTikTokSnapchatLinkedIn
10+
Years in paid media across agency & ad tech
€50M+
Media spend reviewed across MENA & Europe
20+
Brands across retail, travel, tech & FMCG
2
Markets: MENA / GCC and Western Europe
FAQ

Common questions

What is a paid media audit?

An independent review of your ad accounts — structure, targeting, creative and attribution — to find where budget is wasted and where performance can improve.

How is this different from an agency audit?

An agency auditing its own work has a conflict of interest. MediaAudit is fully independent — no retainer, no managed services, no agenda.

Which platforms do you cover?

Meta, Google, DV360, SA360, Criteo, Amazon DSP, TikTok, Snapchat, LinkedIn and X. The Sprint covers all active channels.

Do you work with GCC & MENA brands?

Yes — much of this experience was built in Saudi Arabia. Arabic campaigns, local benchmarks and GCC platform behaviour are central to the work.

How long does an audit take?

Snapshot: 5 days. Full Audit: 7–10 days. Growth Sprint: 12–15 days. Timelines start once access and intake are received.

What access do you need?

Read-only access to your ad accounts — no ability to change or spend anything. Revoke at any time.

Let's talk

Ready to see what's
really happening in your accounts?

Start with a free 30-minute discovery call. No deck, no sales pitch — just a direct conversation about your campaigns.

Brand names displayed reflect professional experience gained through agency roles at Starcom / Publicis Group and Criteo. These brands are not clients of MediaAudit and have not endorsed this service.