Most reports are built to be presented.
Few accounts are built to perform.
Experience across
Brand names reflect professional experience gained through agency roles at Starcom / Publicis Group and Criteo. These brands are not clients of MediaAudit and have not endorsed this service.
One-time audits. Ongoing support.
Start with an audit to find the gaps. Stay on to close them.
Audit detail by channel: Google Ads audit, Meta Ads audit, paid media audits for MENA.
- Audit one paid channel in depth: Meta or Google
- Review campaign structure, targeting, and ad set logic
- Analyse spend efficiency: CPA, ROAS, and frequency
- 10–15 page report with prioritised recommendations
- 30-minute debrief call
- Up to 3 channels: Meta, Google, programmatic / DSP
- Full funnel analysis from prospecting to CRM audiences
- Creative performance breakdown by format and audience
- Attribution review: pixels, GA4, and conversion events
- Competitor benchmarking via ad library
- 20–25 page report and priority action matrix
- 60-minute strategy call with 2-week email follow-up
- Everything in the Full Performance Audit
- Retargeting and audience architecture rebuild
- Ad tech stack assessment: DSP, DCO, and feed
- 90-day paid media roadmap with budget allocation
- Competitive landscape deep-dive
- Stakeholder presentation deck
- 90-minute strategy session
- Written review delivered on a fixed monthly date
- Performance vs. prior period with benchmark context
- Up to 3 priority actions per review
- Covers one paid channel: Meta or Google
- Async delivery: no call included
- Monthly written review across up to 3 channels
- 30-minute strategy call each month
- Benchmark your performance against your sector
- Covers Meta, Google, and one additional channel
- Priority response within 24 hours
- First month applied as credit toward any audit
For agencies: if you run paid media for clients and want an independent review to share with your team or your client, ask about the Agency Partner programme. White-label delivery and referral terms available. Get in touch
Not sure which fits? Book a free 30-minute discovery call
From access to
action plan
No automated scoring tools. Every finding is checked against real benchmarks from MENA and European markets.
A decade on both sides of the table
5.5 years at Starcom / Publicis Group, planning and buying paid media across Saudi Arabia's most recognised brands, from retail and FMCG to banking and telco.
4.5 years at Criteo, focused on performance and ad tech across retail, travel and e-commerce in Europe and MENA, working directly with agencies and brand teams on account strategy.
That combination of brand media planning and performance ad tech means audits that go beyond surface metrics into attribution architecture, audience strategy, and media mix efficiency.
- Retail and FMCG: IKEA, Adidas, On Running, Camper, Al Nahdi, Savola Group, Danube Home
- Technology and electronics: Samsung, LG
- Telco: STC
- Banking and finance: SNB
- Classifieds and real estate: Property Finder, Beyond Development
- Travel and tourism: Saudi Tourism Authority, flynas
- Beauty: Estée Lauder Group
- Platforms: Meta, Google, DV360, Criteo, SA360, Amazon DSP, Snapchat, TikTok, X, LinkedIn
Independent review, or a
report on someone's own work
An agency asked to audit the account it manages has two options: find nothing wrong, or admit its own mistake. Most find nothing wrong.
| Independent auditMediaAudit | Your current agency | Automated tool | |
|---|---|---|---|
| Conflict of interest | None. No managed services, no fees tied to your spend. | High. Reviewing its own work. | None, but no judgement either. |
| Who reviews it | One senior practitioner, manually. | Usually the team that built the setup. | A rule-based script. |
| Structural problems | The main focus. Structure and attribution. | Rarely raised. It implicates the agency. | Surface level. Cannot assess strategy. |
| Benchmarks | Real MENA and European campaign data. | The agency's own portfolio. | Generic global averages. |
| What you receive | Findings ranked by financial impact, each with the fix. | Usually a performance summary. | A score and a checklist. |
| Cost | €697 to €3,247. Fixed, agreed upfront. | Bundled into retainer. Not separately visible. | €0 to €200 per month. |
A good fit if
- You spend €20,000 a month or more on paid media
- You inherited an account you did not build
- You are reviewing or renewing an agency contract
- You suspect waste but have no independent second opinion
Not a good fit if
- You spend under €5,000 a month, where findings rarely justify the fee
- You want campaign management. MediaAudit does not run campaigns.
- You want a report confirming performance is fine
From the audit desk
What a paid media audit should cost, and what you get at each price
Audit pricing runs from free to five figures for work that sounds identical. What each price band buys, and five tests that separate an audit from a sales document.
Is your agency marking up your media? Four ways to check
Markup is not the same as arbitrage, and only one of them is disclosed. What the ISBA and ANA studies found, plus four checks to run on your own contract and invoices.
The Google Ads audit checklist: 15 checks with thresholds
Most checklists tell you what to look at, not what number makes it a problem. Each check here carries a threshold and the report where you can verify it yourself.
audit checklist
Audit your own accounts
in 30 minutes
The same framework behind every MediaAudit engagement, condensed into a 10-point checklist mapped across Meta, Google, DV360, TikTok, Snapchat and more.
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Common questions
An independent review of your digital advertising accounts covering campaign structure, targeting, creative performance, attribution, and budget allocation. The goal is to identify where budget is wasted and where performance can improve. This is done without the conflict of interest an agency managing your accounts would have.
An agency auditing its own work has an inherent conflict of interest. MediaAudit is fully independent. No managed services, no retainer tied to your ad spend. Every finding is objective and benchmarked against real market data from MENA and European campaigns.
Meta, Google Ads, DV360, SA360, Criteo, Amazon DSP, Snapchat, TikTok, X (Twitter) and LinkedIn. The Full Performance Audit covers up to 3 channels. The Growth Strategy Sprint covers all active channels. There are dedicated pages for Google Ads audits and Meta Ads audits.
Yes. Much of the experience behind MediaAudit was built in Saudi Arabia across retail, FMCG, telco, banking, travel, and real estate. MENA market dynamics, including Arabic-language campaigns, platform behaviour, and local benchmarks are central to what makes these audits useful in the region. More on paid media audits for MENA brands.
The Snapshot Audit is delivered in 5 business days. The Full Performance Audit in 7–10 days. The Growth Strategy Sprint in 12–15 days. All timelines start once account access and the intake brief have been received.
Read-only access. No ability to make changes or spend. You can revoke access at any time. A short intake form covers your KPIs, recent campaigns, and key business context.
See what is actually
in your accounts.
Start with a free 30-minute discovery call. No pitch. A direct conversation about your campaigns.
Brand names displayed reflect professional experience gained through agency roles at Starcom / Publicis Group and Criteo. These brands are not clients of MediaAudit and have not endorsed this service.
What people say about working with Emile
From brand clients, agency colleagues, and senior partners across MENA and Europe.
Emile managed an important client relationship during my time at Google and it was always great doing so. He managed the business as if it was his own and challenged all stakeholders meaningfully towards objectives that mattered. His experience in the industry always made it a seamless collaboration.
Emile is an exceptionally knowledgeable media professional with strong expertise in digital and social media planning, buying, and campaign optimisation. One of his greatest strengths is his ability to simplify complex media concepts and performance metrics, making them easy to understand and act upon for non-media specialists.
He quickly became the digital lead within my team, supporting key clients including IKEA Saudi Arabia and Bupa Arabia. What I appreciated most was his ability to look beyond the day-to-day requirements of a campaign, always thinking about how clients could deliver stronger business outcomes.